BairdLB

Creative Technologist

I figure out what's worth building, then make sure it gets built well. 16+ years bridging strategy, design, and engineering in agency environments.

Recent Work

Thinknado

Challenge A creative thinking workshop built around physical card decks needed to become a digital product without losing what made it work in person.

Solution AI-powered platform that uses lateral thinking prompts and collision mechanics to help people break out of default thought patterns. Not a card deck on a screen. A fundamentally different experience designed around how people actually think.

Impact Full product lifecycle from concept through launch. Brand identity, UX architecture, prompt engineering, and development all owned by one person.

Role Product strategy, brand identity, AI/prompt engineering, UI design, UX design, full-stack development

Built for Thinknado at Planet Propaganda

Henrietta

Challenge A brand strategy and creative agency needed to capture institutional knowledge, streamline operations, and integrate AI into daily workflows. No off-the-shelf tool fit the way the team actually works.

Solution Built a custom AI operating system from the ground up. Henrietta acts as the agency's institutional memory and operational backbone. Knowledge retrieval, workflow automation, and AI-assisted creative processes, all designed around how the team actually thinks and works rather than forcing adoption of generic tools.

Impact Changed how the agency operates across accounts. Moved AI from a novelty to a daily utility. Designed to be the foundation for a broader transformation of agency operations.

Role Sole architect and developer. Concept, strategy, system design, AI integration, prompt engineering, full-stack development

Built for Planet Propaganda

The Klub

Challenge A high-end Porsche racing team wanted a members-only digital community that extended the real-world experience for their clients and fans.

Solution Custom membership platform with gated content, community features, and event integration. Designed to feel exclusive without being complicated.

Impact Created a digital extension of the Kellymoss brand that drives engagement and loyalty between race events.

Role Technical strategy, platform architecture, UX design, full-stack development

Built for Kellymoss Racing at Planet Propaganda

Forte Openings

Challenge A commercial door and hardware company needed a digital presence that matched a premium rebrand. The previous site didn't reflect the caliber of the work or the clients.

Solution Content-driven site built on a headless CMS architecture. Designed to let Forte tell the story of large-scale commercial projects while keeping the site maintainable by a non-technical team.

Impact Positioned Forte as a modern, credible player in a category where most competitors have terrible websites.

Role Product design, Technical strategy, CMS architecture, UX design, front-end development

Built for Forte at Planet Propaganda

Lindsay Foresight & Stratagem

Challenge A competitive strategy consultancy led by a former Fortune 500 advisor needed a site that conveyed intellectual authority without feeling academic or stale.

Solution Clean, editorial design that lets the thinking speak for itself. Built on a headless CMS so the client can publish their own foresight content and case studies without developer involvement.

Impact Gave LF&S a digital home that matches the caliber of the advisory work. Content publishing went from dependent on a developer to fully self-service.

Role Technical strategy, CMS architecture, UX design, front-end development

Built for LF&S at Planet Propaganda

Lighthouse Electric

Challenge An established electrical contractor was growing fast and needed a digital presence that reflected the scale and professionalism of their operation, not a generic trades website.

Solution Bold visual design paired with a content structure that showcases project scope and team capability. Built to support recruitment as much as client acquisition.

Impact Gave Lighthouse a recruiting and sales tool that actually represents who they are. Differentiated them in a market full of template sites.

Role Technical strategy, UX design, front-end development

Built for Lighthouse Electric at Planet Propaganda

Lackner//Buckingham

Before Planet Propaganda, I co-founded Lackner//Buckingham, a craft-focused digital studio. We built bespoke apps and platforms for design-driven brands across iOS, Android, and web.

Visit Lackner//Buckingham

StorySnap

Overview StorySnap app: the superbly simple and user-friendly way to create and share children's video and audiobooks told by you and others you love from wherever you are, so that your voices can tell stories that will be loved and treasured forever, even when you can not.

Role Technical strategy, platform architecture, UX design, full-stack development

Built for Lackner//Buckingham

Acid House Kings

Overview Released in 2011, this is still one of our very favorite projects. LacknerBuckingham collaborated with Labrador Records, and the Acid House Kings to produce an enhanced musical experience for the iPad, "Music Sounds Better With You". We remember the days when bringing home the latest record from our favorite band had a real sense of discovery. The cover, liner notes, posters, postcards -- you never knew what was going to be inside when you peeled off the cellophane. Our goal for this immersive, interactive album experience is to bring back that same feeling of discovery, using the latest combination of interactive technology, CD quality audio and unique mobility that only the iPad has to offer. Plug in, sit back and enjoy the music. It sounds better with you. Anywhere.

Role Strategy UI/UX Objective-C Audio Processing

Built for Lackner//Buckingham

Montour

Overview Montour is a first of it's kind cycling app especially targeted for solo and small group riders. Besides the ability to track your ride, you can check weather conditions, add music playlists and share photos and stories. Most importantly riders can be tracked and send for help to designated individuals in case of a flat or accident.

Role Branding Strategy UI/UX Objective-C

Built for Lackner//Buckingham

Mosaiscope

Overview Mosaiscope is a flexible RSS news aggregator and reader. Whether you are using our web-app or native iOS app you can follow all your favorite websites with an RSS feed in one place. You can also save articles and add them to your own curated collections. Also in-app is a patent pending Pinpoint Bookmarking feature allowing letter-level-on-a-page bookmarking.

Role Strategy UI/UX/IA Node.js Swift Neo4j Javascript Animation

Built for Lackner//Buckingham

How I Work

Most of my career has been spent as the only technical person in a room full of strategists and designers. That's not a limitation. It's the job. Someone has to close the gap between the big idea and the working product, and that means understanding both sides well enough to make real decisions, not just translate requirements.

I think in systems. Not just code, but how people, process, and technology fit together. The projects I'm proudest of are the ones where the technical choices shaped the strategy, not just served it.